Successful brands go beyond satisfying a functional need, they connect emotionally with consumers, they look good and have a clear positioning that their target audience sees as differentiated.
It’s tempting to focus on short-term activities that drive sales today. IS YOUR STRATEGY CLEAR? Will it thrive long term?
LET'S TALK ABOUT GROWING YOUR BRAND.
Understanding the path a consumer takes from the moment a need is triggered, to the moment of purchase, is not only key for the creation of an effective marketing plan, it is also essential so you can get your product or service in the RIGHT PLACE, at the RIGHT TIME, where it can be purchased. IS YOUR BRAND WHERE IT NEEDS TO BE to be seen and optimize sales?
LET'S TALK ABOUT INCREASING YOUR EXPOSURE.
Whether you are B2B or B2C, understanding how to create a win-win for consumers and customers will create a reason to do business with you AND to come back. Customer loyalty and satisfaction are essential for long term growth.
IS YOUR APPROACH CUSTOMER CENTERED?
LET'S TALK ABOUT DEVELOPING YOUR CUSTOMERS.
Sales exceed forecast, a product goes out of stock, customers are angry and the supply chain has no short term solution... Why wait for an issue to optimize your cross-functional commercial planning process? Do smoother production schedules and reduce stress for teams sound appealing?
LET'S TALK ABOUT ORGANIZING YOUR TEAMS.
When you start a business a sales price that will generate the desired amount of revenue is determined - and then your business grows, needs change, financial demands increase, and costs can change overnight. How do you manage your business to OPTIMIZE YOUR TOP AND BOTTOM LINE?
LET'S TALK ABOUT FINDING BUSINESS EFFICIENCIES.
We start by spending time discussing the business issue you need to resolve and if research is helpful or needed. I design a custom quantitative and/ or qualitative research program that will obtain the desired learnings to support your business decision.
Need help to get your team to brainstorm together more effectively or collaborate more productively? An independent third party promotes the creation of a low conflict forum that keeps teams focused on achieving your desired outcomes.
Most retailers will ask you for a category based recommendation for how your product or service fits within their category strategy. Out of your comfort zone? Let's help you answer your customers needs and find the best way to achieve a WIN-WIN.
Successful customer negotiations mean more profit to invest, difficult conversations and squeezed margins directly impact your bottom line. Do you want to take the risk? Let's create an effective negotiation strategy to support long term success.
To help you deliver the results you want we need to understand your vision, goals and what is not working currently. We start with a confidential in-depth business conversation that lifts the hood on what is really going on and why.
With 20+ years experience evaluating businesses daily I have a framework and process that enables me to review your current strategy, results, communication, website... rapidly and create a SWOT that identifies where the biggest gaps and opportunities may lie.
To help power your business up rapidly and ensure the finances keep coming, we identify 3-5 priority actions that balance a plan to harvest low hanging fruit, with a mid-term strategy for continued growth and business results.
Too many options to evaluate? Too much going on to stop and think? Need an objective third party to help you sort through the overwhelm in running your business?
Whether it's in business or life in general, we sometimes arrive at a crossroads where we despite doing everything we can, we just do not seem to be able to decide which way to go, and figure out the answers we need. As a coach I create a confidential space where you can share your vision and challenges, and you will leave with a solid action plan on how to move forward.
By working together to identify and close your opportunity gaps, we can uncover the potential for greater success and improved results.
REACH OUT AND LET'S START A BUSINESS DEVELOPMENT CONVERSATION TODAY!